Blog

  • 18 WordPress Analytics Plugins to Measure Site Performance – Go WordPress

    On the hunt for quality WordPress analytics plugins?

    If you want to understand how your site is performing, you need data. And to collect that data, you’ll usually want the help of a WordPress analytics plugin.

    With WordPress analytics plugins, you can track your website’s performance in detail and more deeply understand user behavior on your site. 

    Once you have this data, you can use it to…

    • Optimize the design of your website.
    • Improve your website marketing strategies.
    • Create a better user experience.
    • More closely track return on investment (ROI) for any paid promotion campaigns that you’re running.
    • Etc.

    To help you collect the right data for your WordPress website in the most straightforward way possible, you can use one or more of the plugins in this post – let’s dig in!

    18 WordPress Analytics Plugins to Collect Helpful Data

    Below, you’ll find 18 different WordPress analytics plugins. Depending on your needs, you might want just one of these plugins. Or, you might want to install multiple plugins to collect different types of data – it’s totally up to you!

    1. Jetpack

    Jetpack is a feature-rich plugin from the same team behind WordPress.com that can help you set up analytics on your site, in addition to offering a number of other features.

    Jetpack can help with WordPress analytics in two ways:

    1. You can access the free WordPress.com Site Stats (even if you’re self-hosting your WordPress site), which gives you access to all the key metrics on your site. The example screenshot above comes from Jetpack Stats.
    2. Jetpack can help you set up Google Analytics tracking for even more in-depth analytics, including eCommerce tracking support. The Google Analytics feature requires the Jetpack Professional plan to use.

    Note – if you created your website with WordPress.com, you don’t need to install the Jetpack plugin separately. 

    As a WordPress.com user, you’re already benefiting from all of the features in Jetpack, including Jetpack Stats and Insights. We’ll talk about this in more depth later on. Or, you can head to the Stats tab in your WP Admin to start viewing analytics data right now.

    2. Google Site Kit

    Google Site Kit is an official plugin from the Google team that helps you integrate Google tools into your WordPress site, including Google Analytics.

    In addition to helping you add the Google Analytics tracking script to your site, Google Site Kit also lets you view relevant analytics data from inside your WP Admin.

    Without leaving WP Admin, you’ll be able to see data including (but not limited to) the following:

    • Total traffic to your site
    • Top-performing pages
    • Bounce rate
    • Session duration
    • Acquisition channels (e.g. search vs social media)
    • User locations
    • User devices

    Overall, if you want to use Google Analytics but you prefer the convenience of being able to see fundamental data without leaving your WP Admin, this is a good one to consider.

    Site Kit can also help you view Google Search Console data in your WP Admin, which offers helpful Google search analytics in addition to web analytics. For example, you can see which queries users searched for to find your site.

    The Google Site Kit plugin is 100% free and comes directly from the Google team.

    3. GA Google Analytics

    GA Google Analytics is a straightforward plugin that helps you add the Google Analytics tracking script to your WordPress site and control its behavior.

    Unlike Google Site Kit and some of the other WordPress analytics plugins on this list, GA Google Analytics does not let you view data from your WP Admin. Instead, you’ll need to browse your site’s data on the Google Analytics website.

    However, GA Google Analytics does give you some useful features for controlling how Google Analytics functions on your site.

    For example, you can exclude your admin account (and other admin users) from being tracked so that you don’t pollute your analytics data while you’re working on your site. You can also exclude other types of users if needed, such as excluding authors.

    GA Google Analytics has a free version that should work fine for most sites. If you want some more advanced features, there’s a premium version that starts at just $15.

    4. MonsterInsights

    Like Google Site Kit, MonsterInsights is a WordPress analytics plugin that helps you both add the Google Analytics tracking script to your site and view data without leaving your WP Admin.

    When you set up the Google Analytics tracking script, you have the option to enable more advanced types of tracking, such as tracking button clicks or custom dimensions.

    You’ll also be able to view lots of different reports right from your WP Admin, including overall traffic, top-performing pages, analytics for individual pages, and more.

    If you have a WooCommerce store, MonsterInsights also has a dedicated WooCommerce integration to help you enable Enhanced Ecommerce Tracking in Google Analytics. This lets you see conversion rates, revenue, and more.

    MonsterInsights has a basic free version that works fine for general web analytics. If you want more advanced analytics and configuration options, there’s a premium version that starts at $199.

    Note – most of the advanced tracking configurations require the premium version.

    5. PixelYourSite

    PixelYourSite is a WordPress analytics plugin that helps you set up analytics tracking pixels for websites such as Facebook, Pinterest, and more.

    If you rely on these social media sites for traffic (or if you’re running advertisements on them), adding these tracking pixels will help you better understand how that social media traffic behaves and converts on your site.

    If you’ve created an eCommerce store with WooCommerce, PixelYourSite also offers a dedicated WooCommerce integration so that you can track eCommerce-related events and value.

    For example, you could see what percentage of visitors from a certain Facebook ad purchased products, along with the value of those products. That way, you can calculate the return on investment (ROI) from your Facebook ad spend.

    You can also set up your own custom tracking events if needed – this applies to all sites, not just WooCommerce stores.

    PixelYourSite has a free version that works for basic use cases. If you want more functionality, the premium version starts at $160.

    6. Burst Statistics

    Burst Statistics is a privacy-friendly WordPress analytics plugin that keeps all of your analytics data on your WordPress site’s server.

    The plugin uses a cookieless tracking approach, which means that all of the user analytics data is anonymized.

    You can still see important metrics such as overall site stats, page-level stats, user devices, and referrers. But you’re also able to preserve your visitors’ privacy (and avoid the need for a cookie consent banner because Burst Statistics doesn’t use cookies).

    If you value this self-hosted, privacy-focused analytics approach, Burst Analytics could be a good option for your site. However, one of the downsides of this cookie-less approach is that you can’t differentiate between new versus returning visitors or analyze visitors’ paths across your site.

    Currently, Burst Statistics is 100% free, though the developer might launch a premium version in the future.

    7. Download Monitor (File Download Analytics)

    Download Monitor is a little different from the other plugins on this list in that it’s not a tool for general web analytics.

    Instead, Download Monitor helps you gather file download analytics on your site, which can be really handy if you offer any type of downloads to your visitors.

    For example, maybe you have a recipe blog and you offer downloadable PDF versions of your recipes in addition to the web-based recipes.

    With Download Monitor, you could track how many people are downloading each PDF, which would help you understand whether or not your users are actually taking advantage of this feature.

    To start, you can track overall downloads. If you allow user registration on your site, you can also get more granular analytics such as the number of download attempts for each user.

    Beyond its download analytics features, Download Monitor just generally offers lots of tools to help you manage downloadable files, including the ability to restrict access to downloads and/or charge for access.

    8. HubSpot

    HubSpot is not just a WordPress analytics plugin – it’s a full-service customer relationship manager (CRM).

    If you’re not familiar with what a CRM is, the basic idea is that it lets you store detailed user profiles and information about individual users. You can then use these profiles to improve your sales and marketing efforts.

    As part of those user profiles, HubSpot includes detailed web tracking to help you see which pages a person views, which forms they fill out, and so on.

    You can then use this analytics data in conjunction with other HubSpot features. For example, you could automatically send a user an email if they visit a certain page on your site.

    Overall, HubSpot can be a good option if you want a complete marketing suite that includes web analytics. However, if you just want a standalone analytics tool, that’s not what HubSpot is best for.

    The core HubSpot WordPress plugin, CRM, and analytics features are free. If you want more advanced marketing or sales features, you might want to upgrade to a paid plan.

    9. Matomo Analytics

    Matomo Analytics is a free WordPress analytics plugin that helps you use the open-source Matomo Analytics suite (formerly known as Piwik).

    Matomo is an open-source alternative to Google Analytics and one of the most popular Google Analytics alternatives in general.

    There are two ways that you can use Matomo Analytics:

    1. You can self-host the software on your own site/server, which keeps all of your data entirely on your own server.
    2. You can pay Matomo to host the software for you.

    The free Matomo Analytics plugin offers the easiest way to get started with the self-hosted approach. There’s no need to deal with any configuration – you just install the plugin and you’re ready to start collecting analytics data.

    In terms of the depth of analytics, it lets you go as deep as you want, with real-time reports, segmentation, geolocation reports, and lots more.

    Overall, if you want an open-source Google Analytics alternative, this is an excellent option for WordPress users.

    If you’d rather have Matomo host the software for you, you can integrate it with your site using the separate WP-Matomo Integration plugin.

    Header Footer Code Manager is not a standalone analytics plugin, per se. Instead, it’s a useful tool that helps you add analytics tracking scripts from other services to your WordPress site.

    You can use it for services such as Google Analytics, Clicky, Matomo, Facebook Pixel, Google Tag Manager, and so on.

    Once you have the tracking script from your preferred analytics service, you can add it to Header Footer Code Manager to include the snippet sitewide or only on certain types of content.

    Header Footer Code Manager has a free version that should be fine for most sites. If you want more advanced conditional targeting rules to control when/where to add tracking scripts, there’s a premium version starting at $35.

    11. ​​Analytify

    Analytify is another WordPress analytics plugin that helps you integrate Google Analytics into your site and view the analytics data from your WP Admin.

    To start, it can help you add the Google Analytics tracking script to your site. Beyond that, it also includes lots of options to set up more advanced types of tracking including the following:

    • Affiliate link clicks
    • Form conversion rate
    • WooCommerce data
    • WordPress author analytics
    • Custom goals

    In addition to setting up those more advanced types of tracking, Analytify also lets you view data and reports from your WP Admin. These reports include sitewide data as well as page-level analytics for every piece of content on your site.

    Analytify has a free version that should work fine for many sites. For more features, the pro version starts at $99.

    12. GTM4WP

    GTM4WP, short for Google Tag Manager for WordPress, is a free plugin that helps you integrate Google Tag Manager into your WordPress site.

    Google Tag Manager itself is a Google service that you can use to implement Google Analytics or other analytics tools on your site.

    One advantage of using Google Tag Manager is that you can also pass custom information to your “dataLayer” to collect more detailed analytics.

    To help you do this, the GTM4WP plugin includes a bunch of presets to track details such as post/page information, user logged-in status, user role, WordPress site search, and more.

    However, using GTM4WP is a more advanced tactic than most other analytics solutions on this list. As such, it might not be the best option for you if you’d prefer a non-technical approach to WordPress analytics.

    13. Clicky by Yoast

    Clicky is a standalone web analytics service similar to Google Analytics.

    With the free Clicky by Yoast WordPress plugin, you can easily integrate Clicky into your site, including setting up a few configuration choices such as excluding WordPress admin users from being tracked.

    In general, a lot of users like Clicky because it offers a simpler way to view the core metrics that most WordPress webmasters care about.

    So if you feel overwhelmed by the complexity of Google Analytics and just want a simple way to view fundamental data for your site, Clicky could be a good option.

    The Clicky by Yoast plugin is 100% free. However, you’ll also need the Clicky service to use it.

    Clicky has a free plan that supports up to 3,000 daily pageviews. After that, paid plans start at $10 per month.

    14. Fathom

    Fathom is a SaaS (software as a service) Google Analytics alternative that emphasizes user privacy.

    If you feel a bit put off by the idea of handing your users’ data over to Google Analytics, Fathom could be a good alternative for you.

    It still lets you see important data about your site while fully anonymizing all user data. Fathom also doesn’t rely on cookies like most other services, which means you don’t need a cookie consent banner to use it.

    To easily integrate Fathom into WordPress, you can use the official Fathom Analytics plugin.

    While the plugin itself is free, you will need a paid subscription to Fathom Analytics to use it. Plans start at $14 per month for up to 100,000 monthly page views.

    15. Beehive Analytics

    Beehive Analytics is another Google Analytics dashboard for WordPress that helps you set up the Google Analytics tracking script and view reports from inside your WP Admin.

    It doesn’t offer quite as many tracking script customization options as plugins like Analytify and MonsterInsights, but it does offer beautiful reports and charts.

    You can see all of the most important information including sitewide stats, page-level analytics, top referrers, top countries, and more.

    If you mainly want a way to bring regular Google Analytics data into your WP Admin, that could make Beehive Analytics a good option.

    Beehive Analytics has a free plan that should work for most sites. You can also access the premium version via the paid WPMU DEV membership.

    16. Statify

    Statify is another self-hosted, privacy-focused WordPress analytics plugin that uses a cookieless tracking approach, similar to the Burst Analytics plugin above.

    Because it doesn’t use cookies, it keeps your visitors’ data anonymous and also doesn’t require you to add a cookie consent banner.

    At the same time, you can still view core data about your site inside your WP Admin, including overall visits, top pages, top referrers, and more.

    The plugin specifies that it tracks “page views” and not “visitors”, which is important to understand. You can see which pages on your site have been viewed, but you wouldn’t be able to track visitor-specific information such as the path that a visitor followed across multiple pages on your site.

    Statify is 100% free.

    17. Koko Analytics

    Koko Analytics is also a self-hosted WordPress analytics plugin. However, unlike Burst Analytics and Statify, Koko Analytics gives you the option to choose whether or not to use cookies.

    If you leave cookies enabled, you’ll be able to detect full visit paths, along with new versus returning visitors. On the other hand, if you disable cookies, the plugin will only track pageviews, much like those other self-hosted analytics plugins.

    Either way, Koko Analytics does not log any personal information about visits, which helps preserve your visitors’ privacy.

    Koko Analytics is 100% free.

    18. WP Search Analytics

    Like Download Monitor, WP Search Analytics is a bit of a departure in that it’s not focused on general web analytics like these other WordPress analytics plugins.

    Instead, the plugin focuses on helping you track which terms your site’s visitors search for on your site.

    It integrates with the native WordPress search function and stores all of the data on your own server.

    While you can also track site searches using Google Analytics, WP Search Analytics has one distinct advantage in that it can also track the number of search results for each term.

    Having both pieces of information can provide some very useful insights. For example, you might see that a particular search term is popular but you don’t have any content (or products) covering that term.

    Now that you know your visitors are interested in that term, you could create new content to meet their needs.

    WP Search Analytics is 100% free.

    Other Options to Consider for WordPress Web Analytics

    In addition to the WordPress analytics plugins above, here are a few other options to consider when it comes to setting up analytics on your site.

    Use the Jetpack Stats and Insights Built Into WordPress.com

    If you created your WordPress site with WordPress.com, you might not even need a separate WordPress analytics plugin because WordPress.com already offers built-in web analytics via Jetpack Stats and Insights.

    Jetpack Stats and Insights can help you view lots of helpful statistics about your site including the following:

    • Overall views and views for individual pages
    • Visitors, including views per visitor
    • Referrers (the page/source where your visitors came from)
    • Countries where your visitors come from
    • External link clicks
    • Downloads
    • Traffic by author on your site
    • Video views

    You also get a number of helpful insights that can help you dig deeper into your site’s analytics.

    For example, you can see your site’s most popular day and hour, how your most recent posts are performing, and more.

    Best of all – you don’t need to do anything extra to set up Jetpack Stats and Insights – it automatically starts working as soon as you create your site with WordPress.com.

    To access all of this information, you can go to the Stats page in your WP Admin.

    Explore Other WordPress Analytics Plugins

    While we highlighted 18 useful WordPress analytics plugins above, these are far from the only options that are available.

    If you want to discover even more options, you can browse the full list of analytics plugins here.

    Try These WordPress Analytics Plugins Today

    WordPress analytics plugins help you understand what’s happening on your site so that you can track performance, understand user behavior, and use data to create a better web experience.

    If you made your website with WordPress.com, you can already start exploring Jetpack Stats and Insights to learn more about your site without needing to install a separate analytics plugin.

    If you’re using the WordPress.com Business plan or eCommerce plan, you can also install one or more of the WordPress analytics plugins above to expand on the built-in analytics capabilities in WordPress.com.

    If you’re using one of the other plans, you’ll still be able to access the Jetpack Stats and Insights. Or, you can upgrade to the Business plan today to gain the ability to install all of these analytics plugins, as well as the many other must-have WordPress plugins out there.


    Want more tips? Get new post notifications emailed to you.


  • Saluta la dashboard dell'hosting – Novità su WordPress.com

    Saluta la dashboard dell'hosting – Novità su WordPress.com

    Una dashboard per la gestione di tutti i tuoi siti e domini.

    Noi di WordPress.com cerchiamo sempre di rendere la tua esperienza di gestione web quanto più fluida possibile. Il nostro ultimo aggiornamento segna un altro passo significativo in questa direzione. Oggi siamo lieti di condividere una nuova dashboard unificata in cui puoi gestire e visualizzare i tuoi siti e domini.

    Che tu sia un blogger, un piccolo imprenditore o uno sviluppatore, questa interfaccia è stata progettata pensando alle tue esigenze.

    Esploriamo! E se vuoi provarlo tu stesso prima di fare un tour, vai semplicemente su WordPress.com/sites.

    Naviga facilmente su più siti

    Ottenere una visione dall'alto dei tuoi siti WordPress.com non è mai stato così facile. Con il nostro nuovo pannello di gestione del sito, i tuoi strumenti di amministrazione sono stati riuniti in un unico posto. Oltre a trovare un riepilogo completo del piano del tuo sito e dell'utilizzo dello spazio di archiviazione, hai anche accesso ad “Azioni rapide” come “Scrivi post”, “Visualizza statistiche Jetpack” e altro ancora.

    Se il tuo sito è su un piano Creator o Entrepreneur abilitato per plug-in, sono disponibili schede per strumenti utili agli sviluppatori come le ultime distribuzioni di GitHub, registri del server, siti di staging e impostazioni di configurazione del server aggiuntive.

    Questa nuova dashboard intuitiva funge da comodo ponte tra la visione globale di tutti i tuoi siti e la gestione dei singoli siti all'interno di wp-admin.

    Gestione centralizzata del dominio

    Panoramica della nuova dashboard di gestione dei domini su WordPress.com

    Quando raggiungi la pagina Domini, vedrai un elenco di tutti i tuoi domini registrati con noi, indipendentemente dal fatto che siano collegati a un sito WordPress.com. Oltre a visualizzare rapidamente la data di scadenza e lo stato di ciascun dominio (“Attivo”, “In scadenza a breve” ecc.), puoi accedere facilmente ai record DNS, alle informazioni di contatto e ad altre impostazioni.

    Installa e aggiorna anche i plugin

    Il marketplace dei plug-in di WordPress.com, mostrato nella nuova dashboard di hosting.

    Quando arrivi alla pagina Plugin, ti ritroverai immediatamente nel marketplace integrato. Da qui puoi cercare nuovi plugin e aggiungerli facilmente a uno dei tuoi siti. Puoi anche gestire e creare pianificazioni per l'aggiornamento dei plugin piuttosto che fare affidamento sugli aggiornamenti manuali.

    Ancora una cosa: wp-admin a portata di mano

    Per quelli di voi che possiedono siti web con piani abilitati ai plugin (Creator e Imprenditore), ora avete la possibilità di vedere la classica dashboard wp-admin invece della pagina “My Home” di WordPress.com. Ciò è particolarmente utile per le persone che utilizzano più host WordPress, spesso per conto dei clienti, e desiderano avere la stessa esperienza visiva su ogni sito. O forse hai imparato i rudimenti della classica dashboard di WordPress e non vuoi lasciarla indietro.

    Per abilitare l'interfaccia wp-admin, visita “Impostazioni” → “Generale” quindi scorri verso il basso fino alla sezione “Stile dell'interfaccia di amministrazione”. Da lì puoi selezionare “Classico” (wp-admin) o “Predefinito”.

    Abbiamo appena iniziato

    Noi di WordPress.com perfezioniamo e miglioriamo continuamente la nostra piattaforma in base al tuo feedback. Questa dashboard semplificata è solo un passo lungo un viaggio più ampio. Vogliamo sentire la tua opinione: le tue intuizioni guidano la nostra innovazione. Quindi tuffati, esplora le nuove funzionalità e facci sapere cosa ne pensi!


    Unisciti agli altri 111,3 milioni di abbonati

  • Vulnerabilità nei plugin WooCommerce e Dokan Pro

    Vulnerabilità nei plugin WooCommerce e Dokan Pro

    WooCommerce ha pubblicato un avviso su una vulnerabilità XSS mentre Wordfence contemporaneamente ha informato di una vulnerabilità critica in un plug-in WooCommerce denominato Dokan Pro. L'avviso su Dokan Pro avverte che una vulnerabilità SQL Injection consente agli aggressori non autenticati di estrarre informazioni sensibili dal database di un sito web.

    Plug-in WordPress Dokan Pro

    Il plug-in Dokan Pro consente all'utente di trasformare il proprio sito Web WooCommerce in un mercato multi-vendor simile a siti come Amazon ed Etsy. Attualmente ha oltre 50.000 installazioni. Le versioni dei plugin fino alla 3.10.3 inclusa sono vulnerabili.

    Secondo WordFence, la versione 3.11.0 rappresenta la versione completamente patchata e più sicura.

    WordPress.org elenca il numero attuale di installazioni di plugin della versione lite a oltre 50.000 e un numero totale di installazioni di tutti i tempi di oltre 3 milioni. Al momento solo il 30,6% delle installazioni utilizzava la versione più aggiornata, la 3.11, il che potrebbe significare che il 69,4% di tutti i plugin Dokan Pro sono vulnerabili.

    Schermata delle statistiche di download del plugin Dokan

    Il registro delle modifiche non mostra la patch di vulnerabilità

    Il registro delle modifiche è ciò che dice agli utenti di un plugin cosa è contenuto in un aggiornamento. La maggior parte dei creatori di plugin e temi pubblicherà un chiaro avviso che un aggiornamento contiene una patch di vulnerabilità. Secondo Wordfence, la vulnerabilità colpisce le versioni fino alla versione 3.10.3 inclusa. Ma la notazione del registro delle modifiche per la versione 3.10.4 rilasciata il 25 aprile 2024 (che dovrebbe essere corretta) non mostra che esista una patch. È possibile che l'editore di Dokan Pro e Dokan Lite non volesse allertare gli hacker della vulnerabilità critica.

    Schermata del registro delle modifiche di Dokan Pro

    Punteggio CVSS 10

    Il Common Vulnerability Scoring System (CVSS) è uno standard aperto per l'assegnazione di un punteggio che rappresenta la gravità di una vulnerabilità. Il punteggio di gravità si basa su quanto sia sfruttabile, sul suo impatto, oltre a parametri supplementari come sicurezza e urgenza che insieme si sommano a un punteggio totale dal meno grave (1) al più alto (10).

    Il plugin Dokan Pro ha ricevuto un punteggio CVSS di 10, il livello di gravità più alto, il che significa che si consiglia a tutti gli utenti del plugin di agire immediatamente.

    Screenshot del punteggio di gravità della vulnerabilità di Dokan Pro

    Descrizione della vulnerabilità

    È stato scoperto che Dokan Pro contiene una vulnerabilità SQL Injection non autenticata. Esistono vulnerabilità autenticate e non autenticate. Non autenticato significa che un utente malintenzionato non ha bisogno di acquisire le credenziali dell'utente per lanciare un attacco. Tra i due tipi di vulnerabilità, quella non autenticata è lo scenario peggiore.

    Una vulnerabilità SQL Injection di WordPress è quella in cui un plugin o un tema consente a un utente malintenzionato di manipolare il database. Il database è il cuore di ogni sito Web WordPress, dove si trovano tutte le password, i nomi di accesso, i post, i temi e i dati dei plug-in. Una vulnerabilità che consente a chiunque di manipolare il database è considerevolmente grave: è davvero grave.

    Ecco come lo descrive Wordfence:

    “Il plugin Dokan Pro per WordPress è vulnerabile all'SQL Injection tramite il parametro 'code' in tutte le versioni fino alla 3.10.3 inclusa a causa dell'escape insufficiente sul parametro fornito dall'utente e della mancanza di preparazione sufficiente sulla query SQL esistente. Ciò consente agli aggressori non autenticati di aggiungere ulteriori query SQL a query già esistenti che possono essere utilizzate per estrarre informazioni sensibili dal database.

    Azione consigliata per gli utenti Dokan Pro

    Si consiglia agli utenti del plugin Dokan Pro di considerare l'aggiornamento dei propri siti il ​​prima possibile. È sempre prudente testare gli aggiornamenti prima di caricarli in tempo reale su un sito web. Ma a causa della gravità di questa vulnerabilità, gli utenti dovrebbero considerare di accelerare questo aggiornamento.

    WooCommerce ha pubblicato un avviso su una vulnerabilità che colpisce le versioni 8.8.0 e successive. La vulnerabilità è classificata 5.4, ovvero una minaccia di livello medio e colpisce solo gli utenti che hanno attivato la funzione Attributo ordine. Tuttavia, WooCommerce consiglia “fortemente” agli utenti di aggiornare il prima possibile alla versione più recente (al momento della stesura di questo articolo), WooCommerce 8.9.3.

    Vulnerabilità WooCommerce Cross Site Scripting (XSS).

    Il tipo di vulnerabilità che colpisce WooCommerce si chiama Cross Site Scripting (XSS), che è un tipo di vulnerabilità che dipende dal fatto che un utente (come un amministratore del negozio WooCommerce) faccia clic su un collegamento.

    Secondo WooCommerce:

    “Questa vulnerabilità potrebbe consentire il cross-site scripting, un tipo di attacco in cui un utente malintenzionato manipola un collegamento per includere contenuto dannoso (tramite codice come JavaScript) su una pagina. Ciò potrebbe influire su chiunque faccia clic sul collegamento, inclusi un cliente, il commerciante o l'amministratore del negozio.

    …Non siamo a conoscenza di alcuno sfruttamento di questa vulnerabilità. Il problema è stato originariamente riscontrato attraverso il programma di ricerca proattiva sulla sicurezza di Automattic con HackerOne. I nostri team di supporto non hanno ricevuto segnalazioni di sfruttamento e le analisi del nostro team di ingegneri non hanno rivelato che fosse stato sfruttato.”

    Gli host web dovrebbero essere più proattivi?

    Sviluppatore web ed esperto di marketing per la ricerca Adam J. Humphreys, Of Making 8, inc. (Profilo LinkedIn), ritiene che gli host web dovrebbero essere più proattivi nell'applicare patch alle vulnerabilità critiche, anche se ciò potrebbe causare la perdita di funzionalità di alcuni siti in caso di conflitto con altri plug-in o temi in uso.

    Adamo osservò:

    “Il problema più profondo è il fatto che WordPress rimane senza aggiornamenti automatici e con una vulnerabilità costante che è l’illusione che i suoi siti siano sicuri. La maggior parte degli aggiornamenti core non vengono eseguiti dagli host e quasi ogni singolo host non esegue alcun aggiornamento dei plugin, anche se lo fa finché non viene eseguito un aggiornamento core. Poi c’è il fatto che la maggior parte degli aggiornamenti dei plugin premium spesso non vengono eseguiti automaticamente. Molti dei quali contengono patch di sicurezza critiche”.

    Ho chiesto se intendesse un aggiornamento push, in cui un aggiornamento viene forzato su un sito web.

    “Esatto, molti host non eseguiranno gli aggiornamenti finché non verrà effettuato un aggiornamento del core di WordPress, gli ingegneri di Softaculous (un programma di installazione automatica di WordPress) me lo hanno confermato. WPEngine che afferma che gli aggiornamenti completamente gestiti non lo fanno sulla frequenza per applicare tempestivamente le patch per detti plug-in. WordPress senza una gestione continua è una vulnerabilità, eppure la metà di tutti i siti web sono realizzati con esso. Questa è una svista da parte di WordPress che, a mio parere, dovrebbe essere affrontata.”

    Per saperne di più su Wordfence:

    Dokan Pro <= 3.10.3 – SQL Injection non autenticato

    Leggi la documentazione ufficiale sulle vulnerabilità di WooCommerce:

    WooCommerce aggiornato per risolvere la vulnerabilità degli scripting cross-site

    Immagine in primo piano di Shutterstock/Nuova Africa

  • The 26 Best WordPress Security Plugins to Keep Your Site Safe – Go WordPress

    Searching for the best WordPress security plugins to protect your website?

    Having a security incident is every webmaster’s worst nightmare, so it’s natural to be looking for protection from the malicious actors out there.

    Well, there’s good news and bad news here.

    Here’s the good news:

    The core WordPress software is secure. What’s more, many WordPress hosts build in added protections to keep your site safe, such as WordPress.com’s firewalls and other security protections.

    But at the same time, WordPress sites are not immune from attacks. How you configure and maintain your site, along with which extensions you install, can open up potential vulnerabilities that malicious actors can exploit, whether that’s basic comment spam or more sophisticated malware.

    For added peace of mind, you might want a dedicated WordPress security plugin to protect specific areas of your site (such as the login page) or to add general hardening and protection.

    In this post, you’ll find the 26 best WordPress security plugins for a range of different use cases including brute force protection, malware scanning/protection, spam prevention, vulnerability detection, and more.

    Open a store. Launch a business. You can. You will. We'll help. Invent the world's greatest cat food, save a rainforest, start a needlepoint club. Whatever it is, it's going to need a website - that's where we come in. Start your website.

    What Issues Can WordPress Security Plugins Prevent?

    While using a secure hosting environment like WordPress.com can already prevent many issues, here are some of the areas where WordPress security plugins can add extra protection:

    • Spam and bot prevention
    • Brute force attacks and DDoS attacks
    • Malware scanning and removal
    • GDPR violations
    • Admin page attacks
    • Vulnerability detection for the WordPress core, plugins, and themes
    • Email and phone number scraping

    Below, we’ll divide the plugins into these different use cases so that you can quickly find the best WordPress security plugins for your specific needs.

    How Does WordPress.com Protect Your WordPress Site?

    If you’ve created your WordPress site with WordPress.com, you’re already benefiting from a lot of built-in security protections, which might eliminate the need to use certain WordPress security plugins.

    Here are some of the many built-in security protections that WordPress.com offers:

    • Spam and bot protection via Jetpack, which eliminates the need to use separate anti-spam plugins.
    • Automatically enabled encryption via SSL, which protects data as it passes between you and your visitors’ web browsers and your WordPress site. For example, when you log in to your site, that data will be encrypted so that potential malicious actors on your network can’t see your username and password.
    • Firewalls to proactively block threats before they can do anything malicious.
    • Automatic backups and recovery so that if anything happens to your site, you still have a working copy.

    WordPress.com also has a dedicated security team that’s regularly monitoring and testing security for WordPress sites to catch potential issues before they can be exploited in the wild. Beyond that, WordPress.com also has a bug bounty program via HackerOne, which rewards other people for reporting vulnerabilities.

    If you want to learn more, you can check out the WordPress.com security documentation.

    With that being said, if you’re using the WordPress.com Business or eCommerce plans, there are a lot of security plugins that are still compatible with WordPress.com, which you can find in the WordPress.com plugin marketplace.

    Here are some of the best WordPress security plugins that you might want to consider for even more protection…

    26 Best WordPress Security Plugins for All Types of Protection

    To make it easier to find the right WordPress security plugins for your site, we’ve divided the plugins into seven different sections:

    1. Brute force and DDoS protection
    2. Anti-spam protection
    3. Malware scanning and removal
    4. WP Admin protection
    5. Vulnerability detection
    6. GDPR compliance
    7. Email address protection

    Best Plugins to Protect Against Brute Force Attacks and DDoS Attacks

    Brute force attacks are when a malicious actor will guess a bunch of username/password combinations, hoping to find one that works. Distributed denial of service attacks (DDoS), on the other hand, are when a malicious actor just floods your site with traffic in the hopes of crashing it.

    Both types of attacks work by sending automated traffic at your site. However, to prevent brute force attacks, you’ll want to focus on limiting access to your login page, while preventing DDoS attacks requires a more holistic approach.

    Here are some of the best WordPress security plugins to protect against these types of automated attacks…

    Limit Login Attempts Reloaded

    Limit Login Attempts Reloaded is a great option to protect against brute force attacks on your login page.

    It lets you automatically block an IP address for a certain time period if a user/bot from that IP address enters too many incorrect usernames/passwords. You’ve probably encountered this technology before, as it’s used by pretty much every online banking system.

    You can customize how many failed attempts trigger the ban, as well as how long you want to ban the IP address. You can also manually safelist or blocklist IP addresses as needed.

    The free version of the plugin should work fine for most sites. There’s also a premium version that adds cloud-based protection and other cloud features starting at $8 per month.

    Protection Against DDoS

    Protection Against DDoS is a 100% free plugin that helps you protect against DDoS attacks by blocking access to common attack points including XML-RPC and RSS feed pages.

    It uses .htaccess to protect these pages, which means that malicious requests will be blocked at the server level, rather than hitting your WordPress site.

    If you’re using Cloudflare, the plugin also lets you allow/ban specific countries. For example, you could still let USA visitors access your feed pages, while banning visitors from the countries where you’re experiencing issues.

    Advanced Google reCAPTCHA

    Advanced Google reCAPTCHA lets you protect your login forms (and other important forms on your site, such as the password reset form) using the free Google reCAPTCHA service.

    This can help you stop brute force attacks, as well as just generally cutting down on spam.

    When you configure the plugin, you can choose which type of reCAPTCHA to use and which forms on which to activate protection.

    Limit Login Attempts

    Limit Login Attempts is another free plugin that lets you protect your login forms by setting up rules to limit the number of allowed failed attempts.

    You can customize everything to suit your needs and also set up logging and email notifications to receive alerts if someone is trying to brute force their way into your WordPress site.

    Limit Login Attempts is 100% free.


    Best Plugins for Spam and Bot Prevention

    Spam comments are not just annoying, but they can also negatively affect your site if the spam contains malicious content (e.g. links to bad websites) or attempts at code injection.

    To protect against this security risk, you can use a WordPress anti-spam plugin. Here are some of the best…

    Akismet

    Akismet is a free anti-spam plugin from Automattic, the same team behind WordPress.com.

    After a simple setup, Akismet can protect your WordPress comment forms from spam. Beyond comments, many WordPress form plugins also integrate with Akismet so that you can protect against spam form submissions, as well.

    The setup process only takes a few seconds and then Akismet will start working automatically. All spam comments will be held in a special Spam area so that you can review them (if desired) and then permanently delete them with a single click of a button.

    Akismet is 100% free for personal use (e.g. your personal blog). For commercial use, plans start at $8.33 per month.

    Note – if you’ve created your site with WordPress.com, you’re already benefiting from Akismet’s spam protection, so there’s no need to install the plugin separately.

    Jetpack

    Jetpack gives you another way to access anti-spam protection from Akismet, along with a bunch of other helpful features to improve your site’s functionality, performance, and security.

    If you’re interested in Jetpack’s other features, you can use the Jetpack plugin instead of Akismet. And again, as with Akismet, you’re already benefiting from Jetpack’s features if you’re using WordPress.com, so there’s no need to install Jetpack separately.

    CleanTalk

    CleanTalk is an anti-spam plugin that automatically protects pretty much every form on your site, including comments, contact forms, registrations, WooCommerce orders, and more.

    In addition to protecting against spam submissions, it also offers a spam firewall that can block most spam bots from even loading pages on your site. It does this by checking visitor IP addresses against CleanTalk’s database of over five million spam bot IPs.

    If you’re having unique issues, you can also manually create your own blocklist.

    CleanTalk is a premium service. You can test it out with a free seven-day trial, but you’ll need to pay after that. However, paid plans are quite affordable, starting at just $12 per year ($1 per month).

    WP Armour

    WP Armour is an anti-spam plugin that protects the built-in WordPress comment and registration pages. Beyond that, it also integrates with most popular form plugins, as well as other plugins including bbPress (to prevent forum spam) and WooCommerce reviews.

    The premium version also adds even more integrations including WooCommerce checkout, BuddyPress (for social communities), MC4WP (for email opt-in forms), and more.

    The free version of the plugin should work fine for most sites. If you want the premium features, the paid plans start at $19.99.

    Spam Destroyer

    As the name suggests, Spam Destroyer aims to fully stop spam in its tracks. It works with native WordPress comments, as well as many other plugins including BuddyPress.

    It’s very simple to use – just activate the plugin and it will start protecting your site.

    It’s also 100% free forever – so it only destroys spam, and not your budget.

    Anti Spam by Fullworks

    Anti Spam by Fullworks helps you protect your WordPress comment forms from spam without affecting the user experience of your legitimate visitors.

    You can review spam comments in a special “Spam” tab and the plugin will also automatically delete them after a certain number of days (which you can customize). Or, you can disable the automatic removal and only delete spam manually.

    If you want even more spam protection, there’s also a premium version that can protect against other types of spam including user registration, WooCommerce registration, comment forms, pingbacks and trackbacks, and more.

    If you need the premium version, it starts at just $9.99 per year.


    Best Plugins to Prevent Malware

    Malware is malicious code that’s been added to your site. In some cases, bad actors might modify legitimate files to include malicious code. Or, they might also add new files that contain malicious code.

    To prevent malware, you can use WordPress malware plugins to scan your site. If the plugin does find malware, most of them can also help you remove it.

    MalCare

    MalCare is a popular WordPress malware plugin that helps protect your site without affecting its performance.

    Instead of scanning files for malware on your WordPress site’s server, MalCare copies your site’s files to its own servers and runs the scan there.

    If MalCare detects any issues, it can try to fix the problem with one click. You can also safelist certain files to avoid false positives.

    Beyond malware scanning, MalCare also offers some general WordPress security hardening features, such as a firewall and login protection.

    MalCare lets you scan your site for malware for free. However, to actually remove any malware that it finds, you’ll need the paid version. Paid plans start at $99 per year.

    Sucuri Security

    Sucuri Security is a free plugin that helps you detect malware issues that are visible on the frontend of your site. Beyond that, it will also check your site against common blocklists that your site might’ve been flagged in if it contains malware, such as Google Safe Browsing.

    The free version of the plugin does not scan all of the files on your server. Instead, it just looks at the visible part of your site to detect visible malware.

    If you want a full security scan of all your site’s files, you can upgrade to the premium plan starting at $200 per year. The premium plan also offers unlimited malware removals and hack fixes performed by Sucuri’s experts, as well as a web application firewall (WAF) to proactively block threats.

    Malcure Malware Scanner

    Not to be confused with MalCare, Malcure is another WordPress malware plugin that will scan all of the files on your server to detect malicious threats. That includes core WordPress files, plugins, your database, and more.

    If you upgrade to the premium version, the plugin also offers a one-click option to repair or clean infected files. You can also manually safelist files, which helps you avoid false positives.

    If you want the premium version, it starts at $247 per year.

    Defender Security

    Defender Security is an all-in-one WordPress security plugin that can help you with malware, as well as other key security areas such as login protection, firewalls, and basic security hardening.

    The malware scan acts as a sort of file integrity checker, scanning your site’s files and detecting changes or suspicious files that should be there.

    If Defender Security detects a file, you can delete it with just a few clicks. Or, if it’s a legitimate file, you can safelist it to avoid false positives in the future.

    The free version of Defender Security lets you manually run malware scans. If you want scheduled scans and other advanced features, you can upgrade to the Pro version for $7.50 per month.

    NinjaScanner

    NinjaScanner is a free WordPress malware plugin that lets you scan your server for malicious files.

    First off, it includes a file integrity checker that lets you check core WordPress files (as well as plugin or theme files) against the original versions of the files. If there have been changes, the plugin will alert you because that could indicate malware.

    Beyond that, it can also detect malware signatures and the plugin can compare your database for changes between scans so that you can detect any malicious activity.

    However, unlike some of the other malware plugins, NinjaScanner doesn’t offer one-click malware removal – you’ll need to manually remove any malware that it discovers. It does include a sandbox feature for quarantined files, though, and you can restore the original file when it comes to file integrity checks.

    The free version includes all features for manual scanning. You can also upgrade to the premium version for scheduled scans, starting at just $19.50 per year.

    BulletProof Security

    BulletProof Security is another comprehensive WordPress security plugin that can protect against malware, along with implementing other protections and general WordPress security hardening.

    In terms of malware, it comes with its own MScan malware scanner that can detect malicious files on your site. It also includes other checks such as file integrity monitoring and database differential checking.

    If BulletProof Security detects an issue, you can remove it with just a few clicks.

    BulletProof Security includes its malware scanner in its free version. However, there’s also a paid version that adds more protections for $89.95 with lifetime updates for unlimited sites.


    Best Plugins to Protect Your Site’s WP Admin

    While the brute force protection plugins above already do a pretty good job of protecting the WP Admin, there are other plugins that you can consider for even more protection.

    SiteGuard WP Plugin

    SiteGuard WP Plugin offers a number of ways to protect your WP Admin from malicious actors:

    • Change the login page URL.
    • Add an IP address filter to the WP Admin (only safelisted IP addresses can access the page).
    • Add a CAPTCHA.
    • Lock the login page after a certain number of failed attempts.
    • Receive an email alert whenever someone logs in to your site.

    Basically, it offers the most popular WP Admin protection techniques in one plugin.

    Change wp-admin login

    As the name suggests, Change wp-admin login lets you change the URL of the WP Admin login page to anything you want, which lets you protect the WP Admin area from malicious actors and bots.

    In addition to changing the login URL, you can also redirect users who try to access the WP Admin area when not logged in.


    Best Plugins to Detect and Protect Against Vulnerabilities on Your Site

    In addition to finding plugins to scan your site for malware, you can also find plugins that will detect potential vulnerabilities in your site.

    These vulnerability detection plugins can help you detect potential backdoors in your site before malicious actors are able to exploit them.

    Jetpack Protect

    Jetpack Protect is a free security plugin that scans your site for vulnerabilities and alerts you to any issues, powered by the WPScan security scanner.

    This lets you detect potential vulnerabilities before malicious actors have a chance to exploit them.

    It will detect new vulnerabilities in the core WordPress software, as well as any themes and plugins that are installed on your site.

    The Jetpack Protect plugin is free to use. However, enterprise customers can consider using WPScan directly for even more functionality.

    WPVulnerability

    WPVulnerability is another free plugin that lets you scan your WordPress core, themes, and plugins for vulnerabilities so that you can fix them before a malicious actor exploits them.

    To detect issues, it uses the free and open-source WordPress Vulnerability Database API.

    Safe SVG

    Safe SVG is a free plugin that fixes one specific type of vulnerability – SVG/XML vulnerabilities.

    A lot of WordPress users want to upload SVG files, but WordPress blocks them by default because they’re a security risk.

    Safe SVG lets you enable SVG uploads while also properly sanitizing those uploads to protect against vulnerabilities.

    Best Plugins to Ensure Your Site Is GDPR-Compliant

    While GDPR compliance might not be the first thing you think of when it comes to WordPress security plugins, complying with privacy laws is an important part of securing your site from legal challenges.

    Here are a few of the top options…

    Cookie Notice & Compliance for GDPR / CCPA

    Cookie Notice & Compliance for GDPR / CCPA has two feature sets available in the plugin:

    1. A basic tool to set up a cookie consent notice on your site.
    2. A consent management platform (CMP) that handles all aspects of compliance, including consent record storage, automatic script blocking, and more.

    If you want to ensure full compliance and have the records to prove it, you’ll want the CMP. It’s free for 1,000 visits per month and 30 days of consent storage. For unlimited usage and storage, plans start at $14.95 per month.

    CookieYes

    CookieYes uses a similar approach to the previous plugin.

    At a basic level, it offers an easy way to set up a free cookie consent notice. However, you also have the option to connect it to the CookieYes web app to access a full consent management platform including cookie scanning, consent storage, and lots more.

    The CMP app is free for 25,000 monthly pageviews. After that, paid plans start at $10 per month for 100,000 pageviews.

    Complianz

    Complianz is another freemium plugin that includes both a basic cookie notice as well as a more robust consent management platform to ensure full legal compliance.

    There’s a free version and then you can upgrade to the paid version for $49 to access all of the features.


    Best Plugins to Protect Your Email Addresses or Hide Other Data

    If you want to make it easy for people to contact you, you might want to include your email address directly on your site. While this is convenient for your human visitors, it can lead to a lot of email spam.

    One solution would be to just use a contact form instead of sharing your direct email address. Or, you can use one of these email protection plugins to prevent malicious actors from seeing your actual email address.

    Email Encoder

    Email Encoder is a free plugin that protects email addresses, phone numbers, or any other content.

    It will automatically protect email addresses and phone numbers as soon as you activate the plugin, but it also lets you manually protect other types of content using a shortcode.

    The plugin is 100% free.

    Email Address Encoder

    Email Address Encoder is a freemium plugin that lets you protect your email addresses, phone numbers, and other content using different encoding methods (no JavaScript needed).

    The plugin works automatically for email addresses, but you can also manually encode other content using its shortcode.

    If you want more advanced protection, there’s also a $19 premium version that adds new protection methods, including JavaScript and CSS techniques.


    Bonus: A Few Other WordPress Security Tips (Beyond Plugins)

    While the best WordPress security plugins can add extra layers of protection to your site, there are other areas of WordPress security that plugins can’t help with.

    Most notably, it’s essential to use a strong, unique password for your WordPress account so that it’s hard for malicious actors to get their hands on your account credentials.

    One of the best ways to achieve this is to use a password manager to generate a unique password for your account. Here are some of the best options:

    If you allow other users to register for your site, you can make sure they’re using strong passwords with a plugin like Password Policy Manager.

    We also recommend logging out of your WordPress account when you’re done working on your site, especially if you’re using a shared computer.

    Improve Your WordPress Site’s Security Today

    The core WordPress software is secure. When you combine that with creating your site on a strong foundation such as WordPress.com, you’ll already be protected from most threats.

    With that being said, WordPress security plugins can extend that strong foundation with additional protections in certain areas, such as protecting against brute force attacks, combating spam, detecting potential vulnerabilities, and more.

    You certainly don’t need to install every single plugin on this list. But adding some of the best WordPress security plugins to your site can give you added peace of mind.

    If you’re using the WordPress.com Business plan, all of the security plugins above are fully compatible with WordPress.com’s ecosystem, so you can install them today.

    If you’re not on the Business plan yet, upgrade your plan today to be able to install these WordPress security plugins, as well as all of the other useful WordPress plugins out there.


    Want more tips? Get new post notifications emailed to you.


    WordPress.com’s plugin-enabled plan comes with enterprise-grade security without the enterprise-grade price, so you can rest easy.

  • Top 8 WooCommerce Alternatives and Plug-Ins (2024)

    Top 8 WooCommerce Alternatives and Plug-Ins (2024)

    WooCommerce is a free plug-in for WordPress. It turns WordPress sites into ecommerce stores, allowing merchants to build a website with product pages and a checkout.

    But WooCommerce doesn’t work for everyone. If you’re looking to expand the features of your WordPress store, or move to a dedicated commerce platform like Shopify, take a look at these eight WooCommerce alternatives.

    8 alternatives to WooCommerce

    1. Shopify
    2. BigCommerce
    3. Wix
    4. Adobe Commerce
    5. Shopify Buy Button
    6. Ecwid LightSpeed
    7. Easy Digital Downloads
    8. MemberPress

    This list is split into two categories: alternative ecommerce platforms,, where you can migrate your store, and alternative WordPress plug-ins that you can use instead of WooCommerce.

    WooCommerce alternatives: commerce platforms

    If you’re not tied to WordPress, there are dedicated ecommerce store builders you can use instead of WooCommerce. These platforms are designed to include everything you need to start selling online, with optional apps and add-ons to customize your ecommerce store.

    Shopify

    The Shopify ecommerce website builder in action, showing the homepage of a hot sauce store.
    Shopify’s free trial lets you try the store builder and platform features.
    • Price: From $29 per month
    • Free trial: Yes
    • Integrated sales channels:Yes (Facebook, Instagram, TikTok, YouTube, Google, Walmart, etc.)
    • Mobile app features: Yes
    • Native POS: Yes
    • Website hosting: Yes

    Shopify and WooCommerce are both used by entrepreneurs to launch online stores. But as businesses grow, Shopify’s wider range of tools and features gives merchants more power to manage products and serve customers.

    With Shopify, you can oversee every aspect of your commerce business, including website design, physical point-of-sale systems, online payments, shipping, and funding.

    Shopify users also get access to industry-leading features like super-fast load times and the best-performing checkout on the web. Unlike WooCommerce, all Shopify plans include hosting with unlimited bandwidth.

    Shopify’s wealth of tools might seem daunting for new users compared to WooCommerce’s smaller product suite. But there’s a ton of resources to help, including an active community forum and help docs to guide merchants through each stage of their ecommerce journey.

    Shopify versus WooCommerce: what’s the difference?

    • Shopify is a standalone platform. WooCommerce is an add-on for WordPress websites.
    • Shopify has a wider range of features and tools than WooCommerce.
    • Shopify plans include hosting with unlimited bandwidth.
    • For high-revenue ecommerce businesses, Shopify Plus offers enhanced capabilities.
    • Shopify has no free basic plan.

    Find out how to migrate your WooCommerce site to Shopify.

    BigCommerce

    The BigCommerce website editor being used to design the homepage of a CBD oil store
    Like Shopify, BigCommerce combines all the features store owners need in a single platform.
    • Price: From $29 per month 
    • Free trial: Yes
    • Integrated sales channels: Yes
    • Mobile app features: Yes (some features Android-only)
    • Native POS: No
    • Website hosting: Yes

    Like Shopify, BigCommerce puts everything store owners need into a single platform. 

    Some of BigCommerce’s most-used features include search engine optimization (SEO) tools, POS integration, multichannel selling, and conversion tools. It’s a more comprehensive commerce solution than WooCommerce, but may be overkill for smaller businesses.

    A BigCommerce WP plug-in is also available for WordPress users who don’t want to leave the platform.

    BigCommerce versus WooCommerce comparison

    • Unlike WooCommerce, BigCommerce includes web hosting.
    • Both WooCommerce and BigCommerce integrate with external sales and marketing channels like Google Shopping, Instagram, Etsy, TrustPilot, and price comparison engines.

    Wix

    The Wix website editor being used to design the homepage of a jewelry website
    Wix is an all-in-one ecommerce platform, similar to Shopify.
    • Price: From $29 per month
    • Free trial: No
    • Integrated sales channels: Yes
    • Mobile app features: Yes (limited functionality)
    • Native POS: Yes
    • Website hosting: Yes

    Wix is a beginner-friendly WooCommerce alternative, with drag-and-drop editing and customizable templates. Users can make a website for free, then upgrade to one of several premium plans to remove Wix branding and access ecommerce features.

    Because Wix is a full commerce platform rather than a plug-in, its premium plans include more store management tools and features out of the box. Merchants can track orders, accept payments from credit cards and via PayPal, create coupon codes, and establish tax and shipping rules without needing to install additional extensions or add-ons.

    Wix versus WooCommerce comparison

    • While WooCommerce is free to install, the cost of a WordPress subscription and additional paid plug-ins makes Wix’s basic premium plans more cost-effective.
    • WooCommerce users can access a wider variety of third-party plug-ins and extensions for customizing their stores.

    Adobe Commerce

    An inventory management feature of adobe commerce being used to sort t-shirt products.
    Adobe Commerce is a WooCommerce alternative platform for large businesses and B2B retailers.
    • Price: Quote on request
    • Free trial: No
    • Integrated sales channels: Yes
    • Mobile app features: No
    • Native POS: No
    • Website hosting: No

    Adobe Commerce (formerly Magento) is a more technical WooCommerce alternative for large retailers with multiple brands or complex back-office requirements. The platform supports huge companies like Coca-Cola and T-Mobile.

    However, smaller commerce businesses can benefit from Adobe’s passwordless checkout solution, app-like mobile experiences, and advanced web design functionality.

    Adobe Commerce versus WooCommerce comparison

    • Both Adobe Commerce and WooCommerce require third-party web hosting.
    • Adobe Commerce is built to handle businesses with multiple brands, global customers, and complex inventory management needs. While WooCommerce does support bigger retailers, it’s better suited to solo entrepreneurs and small businesses.
    • Adobe Commerce has bespoke pricing and may cost more than WooCommerce.

    WooCommerce alternatives: WordPress plug-ins

    If you’re not ready to migrate your store from WordPress, here are some WordPress ecommerce plug-ins to try instead of WooCommerce.

    Shopify Buy Button

    Product cards for headphones, watches, and floral dresses beside the Shopify logo.
    Embed Shopify product cards and checkouts into your WP site.
    • Price: $5 per month
    • Free trial: Yes

    The Shopify Buy Button creates custom code that merchants can embed into any website or blog. With a few clicks, you can generate a Buy Button or product listing and add it to a WordPress web page.

    Shopify’s Buy Button connects with Shopify’s shopping cart solution to handle checkout. Alternatively, connect the Buy Button to more than 100 compatible payment gateways.

    Using the Shopify Buy Button is a quick and easy way to integrate Shopify’s powerful tool suite without leaving the WordPress ecosystem.

    Shopify Buy Button versus WooCommerce comparison

    • Buy Button users have access to Shopify’s business management tools, so you don’t need to rely on WooCommerce systems.
    • Unlike WooCommerce, you can embed Buy Button code on any type of website, meaning you can monetize multiple sites at once (useful if you have a bunch of affiliate sites).

    Try the Shopify Buy Button on your WordPress site.

    Ecwid LightSpeed

    The Ecwid platform running on a tablet and phone, displaying a sunglasses store.
    Ecwid integrates with non-WordPress sites, making it a good WooCommerce alternative.
    • Price: Free plan available

    LightSpeed’s Ecwid WordPress plug-in is compatible with all WordPress themes and supports more than 40 payment gateways, including PayPal and Stripe. The plug-in also integrates with USPS, UPS, FedEx, Canada Post, Australia Post, and other major shippers.

    Like the Shopify Buy Button, you can use Ecwid to sell on social media and popular marketplaces, such as eBay, Amazon, and Google Shopping.

    Ecwid offers a free plan, but most merchants need a basic subscription, which supports up to 100 products.

    Ecwid versus WooCommerce comparison

    • Unlike WooCommerce, Ecwid can be integrated with any website, including non-WordPress domains.
    • With its store builder, you can use Ecwid as a standalone ecommerce platform.

    Reach customers on social media with Shopify

    Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.

    Explore Shopify sales channels

    Easy Digital Downloads

    Dashboard with features annotated with labels like Payments, Overview, and Integrations.
    The Easy Digital Downloads plug-in is a WooCommerce alternative for sites that offer digital products.
    • Price: From $99.50 per year
    • Free trial: No

    Easy Digital Downloads is a WordPress plug-in that lets you sell digital products from your website. It’s a simple tool for anybody who creates ebooks, music, document templates, and other virtual products,

    Features include a basic shopping cart and buy button, which supports Stripe and PayPal. There’s an analytics dashboard to monitor sales and downloads. Plus, you can create customer discount codes.

    It’s worth noting that Easy Digital Downloads doesn’t include support for NFTs (unlike Shopify, which offers tokengated commerce).

    Easy Digital Downloads versus WooCommerce comparison

    • Some users report the customer support team at Easy Digital Downloads to be more responsive and helpful than the folks at WooCommerce. This is especially valuable if you’re a small team or a one-person operation.
    • Easy Digital Downloads offers little SEO support. If you’re concerned about search, you’ll want to look at WooCommerce or one of the other alternatives on this list.

    Add videos, songs, and graphics as products to your online store with Shopify’s Digital Downloads app.

    MemberPress

    Memberpress logo above a sign-up button and icons advertising the platform’s features.
    MemberPress is a WooCommerce alternative plug-in for building members-only WordPress sites.
    • Price: From $179.50 per year
    • Free trial: No

    MemberPress is a WordPress plug-in for recurring payments. Use it to create a WordPress store with a paywall that can only be accessed by subscribers.

    MemberPress is a good WooCommerce alternative for those selling online courses, those running subscription box businesses, or other kinds of membership communities.

    Features include an integrated learning management system (LMS) for hosting courses and timed content releases with expiration dates.

    MemberPress versus WooCommerce comparison

    • WooCommerce has its own recurring payments extension, called WooCommerce Subscriptions.
    • MemberPress has a greater variety of features for managing paywalled content.

    Increase recurring revenue with Shopify subscription apps

    Free subscription apps built for Shopify let you offer subscription services and integrate seamlessly with your Shopify admin. Install today to increase repeat purchases and customer lifetime value.

    See Subscription apps

    How to choose the best WooCommerce alternative

    To choose a WooCommerce alternative, think about the size of your store and its current needs, as well as your future growth plans. Here are some considerations to guide you:

    Platform type

    Decide whether you need a dedicated ecommerce platform like Shopify or BigCommerce, or if a WordPress plug-in such as Easy Digital Downloads suits your needs. This depends on whether you want a standalone solution or prefer to remain within the WordPress ecosystem.

    Ease of use vs. scalability

    If simplicity is a priority, look for platforms like Wix that are built for accessibility. At the same time, don’t sacrifice simplicity for features that your store might benefit from in the future.

    For example, Shopify combines a user-friendly interface with tools to expand your business into physical sales and online sales channels such as social media platforms and marketplaces.

    Ecommerce features

    Does your chosen platform offer the selling features your business needs? For instance, if you handle large volumes of sales, Shopify Plus or Adobe Commerce may be the right platform. On the other hand, if you need a simple tool to handle digital sales, Easy Digital Downloads should suffice.

    For merchants who prefer to run their businesses from their phone, a capable mobile app is a must.

    Support

    Robust support can drastically reduce management stress. Platforms like Shopify provide extensive resources and active community forums, which can be a huge help.

    Cost efficiency

    Evaluate the overall costs of each option. While standalone platforms like Shopify and BigCommerce may charge a higher monthly subscription fee, they come with built-in features that you may need to pay for separately if you choose a free plug-in like WooCommerce.

    When does WooCommerce work well for WordPress users?

    After being acquired by the parent company of WordPress in 2015, WooCommerce became the platform’s native ecommerce plug-in.

    With 43% of websites built using WordPress, many online businesses are using WooCommerce to power their online stores.

    WooCommerce converts the WordPress content management system into a basic ecommerce platform capable of selling products, accepting orders, and tracking analytics. From there, merchants can build complex functionality by adding WooCommerce extensions and other compatible WordPress plug-ins.

    WooCommerce drawbacks

    Multiple integrations

    Adding extensions and plug-ins to your WordPress site creates a complicated back end. Maintaining and troubleshooting a large ecosystem of apps is time-consuming.

    While WooCommerce is free, many plug-ins aren’t. Paying for multiple subscriptions makes it harder to track how much you’re spending on your store.

    Third-party web hosting

    With WooCommerce, you’re left to figure out web hosting alone. That adds costs and complexity to your setup—and means your site isn’t automatically payment card industry (PCI) compliant. WooCommerce also doesn’t include subdomains.

    Limited file storage

    As your WooCommerce store grows, you may reach the file storage limit included with the basic plug-in. You’ll then need to add a paid subscription to WooCommerce’s Amazon S3 Storage plug-in to make room for your content and data.

    WooCommerce is a quick solution that works for many WordPress users. But if your business centers around commerce, WooCommerce doesn’t provide the best back-end experience or the most useful features.

    Compare ecommerce platforms

    Shopify is the best WooCommerce alternative

    WordPress is a blogging platform that can be adapted for ecommerce using the WooCommerce plug-in.

    That makes WooCommerce a good option if you want to turn your WordPress site into an online store and start selling products.

    But it’s just as easy to migrate your content to Shopify—a platform dedicated to merchants and their businesses.

    Shopify is built for growth, with a full suite of ecommerce tools to run your business now and in the future.

    WooCommerce alternatives FAQ

    Is there anything better than WooCommerce?

    WooCommerce is a plug-in for converting WordPress websites into online stores. It’s a good option for smaller sellers who already use WordPress, but if you’re looking to grow your store, try one of these dedicated ecommerce platforms:

    • Shopify
    • BigCommerce
    • Wix
    • Adobe Commerce

    Who should use WooCommerce?

    You should use WooCommerce if you want an easy way to sell products from an existing WordPress site.

    Is WooCommerce the same as WordPress?

    WooCommerce is a native WordPress plug-in that adds ecommerce features to WordPress websites. In 2015, WordPress’s parent company, Automattic, bought WooCommerce.

    Why consider WooCommerce alternatives?

    If your store’s performance is lagging due to the high volume of WooCommerce plug-ins, or you find the composite costs of necessary extensions unsustainable, a WooCommerce alternative may offer a streamlined, cost-effective solution. Platforms like Shopify combine ecommerce website design, hosting, security, and selling features in a single package.

    Is Shopify better than WooCommerce?

    For online store owners looking for a single ecommerce solution, Shopify is better than WooCommerce. Shopify is a complete commerce platform with a greater variety of built-in features.

    WooCommerce, on the other hand, must be integrated into an existing WordPress website. The WooCommerce plug-in may need to be combined with other extensions and WP plug-ins, leading to a more complicated back end.

    What is the difference between Shopify and WooCommerce?

    Shopify is a full ecommerce platform that gives sellers everything they need to build and run their stores from a single back office. Shopify users range from solo entrepreneurs to large retail enterprises.

    WooCommerce is a WordPress plug-in that adds ecommerce functionality to WordPress websites. That means you cannot use WooCommerce without WordPress.

  • OpenAsset lancia il plugin WordPress per gli esperti di marketing AEC

    OpenAsset lancia il plugin WordPress per gli esperti di marketing AEC

    OpenAsset, il principale fornitore di gestione delle risorse digitali per il settore AEC, ha annunciato oggi il lancio del plug-in OpenAsset per WordPress. Questo plug-in consente agli utenti di pubblicare, aggiornare e ottimizzare senza problemi i contenuti Web sui siti Web WordPress collegando la migliore gestione delle risorse di OpenAsset con lo sviluppo e la manutenzione Web quotidiani. Gli esperti di marketing possono ora pubblicare contenuti sui siti Web senza codifica, semplificando la gestione dei contenuti e riducendo la dipendenza dal supporto tecnico.

    “Siamo lieti di offrire un miglioramento di grande impatto alla gestione dei siti Web dei nostri clienti con il nostro nuovo plug-in per WordPress”, afferma Jason JanickiCEO di OpenAsset. “Ciò segna una nuova pietra miliare nella nostra missione di semplificare le attività che richiedono tempo per i professionisti del marketing AEC e di offrire soluzioni innovative che li aiutino a incrementare il business per le loro aziende”.

    Il plug-in OpenAsset per WordPress pubblica istantaneamente progetti, biografie del personale e immagini straordinarie su qualsiasi sito Web aziendale in cui WordPress è il principale sistema di gestione dei contenuti (CMS), consentendo agli esperti di marketing AEC di sincronizzare le risorse con il sito Web della propria azienda per mostrare progetti ed esperienza dei dipendenti con pochi clic.

    Principali vantaggi del plugin OpenAsset per WordPress:

    • Gestisci le risorse da un'unica fonte di verità
      • Semplifica i flussi di lavoro rendendo OpenAsset la fonte definitiva per i tuoi contenuti web e per le risorse di progetti e dipendenti.
    • Dì addio agli aggiornamenti manuali e alle discrepanze dei dati
      • Pubblica e aggiorna le risorse web con pochi clic, garantendo la coerenza e l'affidabilità del marchio su tutti i contenuti web in tempo reale.
    • Promuovi una maggiore efficienza con una gestione del sito web orientata al marketing
      • Gestisci i contenuti direttamente dal plug-in, rendendo più semplice mantenere il tuo sito fresco e coinvolgente senza codice o consulenza agli sviluppatori.

    Per ulteriori informazioni sul plugin OpenAsset per WordPress, visita il nostro pagina delle integrazioni oppure contatta il membro del team OpenAsset Customer Success all'indirizzo info@openasset.com.

    Contatto con i media: Dhoreena Ventura
    dhoreena.ventura@openasset.com

  • Difetti di sicurezza riscontrati nel popolare plugin WooCommerce

    Difetti di sicurezza riscontrati nel popolare plugin WooCommerce

    Secondo Patchstack, sono state rilevate numerose vulnerabilità di sicurezza nel plugin WooCommerce Amazon Affiliates (WZone).

    Questo plugin WordPress premium, sviluppato da AA-Team e che vanta oltre 35.000 vendite, è progettato per aiutare i proprietari di siti e i blogger a monetizzare i loro siti Web tramite il programma di affiliazione Amazon.

    Le vulnerabilità identificate sono gravi e colpiscono tutte le versioni testate, inclusa la versione 14.0.10 e potenzialmente quelle dalla versione 14.0.20 in poi.

    Uno dei problemi critici è una vulnerabilità di aggiornamento di opzioni arbitrarie autenticate, assegnata a CVE-2024-33549. Questo difetto consente agli utenti autenticati di aggiornare opzioni WP arbitrarie, portando potenzialmente a un'escalation dei privilegi. Questa vulnerabilità, che rimane senza patch, potrebbe consentire agli aggressori di ottenere un accesso di livello superiore al sito WordPress, ponendo notevoli rischi per la sicurezza.

    Inoltre, lo studio Patchstack ha rilevato due tipi di vulnerabilità SQL injection, sia SQL injection non autenticata che autenticata, assegnate rispettivamente a CVE-2024-33544 e CVE-2024-33546.

    Queste vulnerabilità consentono sia agli utenti non autenticati che a quelli autenticati di inserire query SQL dannose nel database WordPress, portando a violazioni o manipolazioni dei dati. La gravità di questi difetti evidenzia la necessità di un’azione immediata da parte degli amministratori dei siti che utilizzano questo plugin.

    Patchstack ha consigliato agli utenti di disattivare ed eliminare il plugin WZone a causa dell'assenza di una versione con patch.

    Ulteriori informazioni sulla sicurezza SQL: come eseguire il backup e il ripristino del database in SQL Server

    Nonostante i tentativi segnalati da Patchstack di contattare il fornitore, non è stata ricevuta alcuna risposta, spingendo l'azienda a pubblicare le vulnerabilità e fornire misure protettive per i propri utenti.

    “La cosa più importante quando si implementa un'azione o un processo è applicare la convalida dell'autorizzazione o del ruolo e del nonce. Il controllo dei permessi o dei ruoli potrebbe essere convalidato utilizzando la funzione current_user_can e il valore nonce potrebbe essere convalidato utilizzando wp_verify_nonce o check_ajax_referer”, si legge nel redazione tecnica.

    “Per il processo di query SQL, esegui sempre un escape sicuro e un formato per l'input dell'utente prima di eseguire una query e non fornire mai accesso arbitrario agli utenti per aggiornare le tabelle nel database.”

    Credito immagine: T. Schneider / Shutterstock.com

  • Un nuovo modo per monetizzare WordPress

    Un nuovo modo per monetizzare WordPress

    Automattic, la società dietro WordPress.com, Jetpack, WooCommerce e altri, ha annunciato un nuovo programma per coinvolgere le agenzie nel loro ecosistema di prodotti con più modi per guadagnare.

    Questo nuovo programma potrebbe essere visto come una messa in concorrenza diretta di Automattic con sistemi closed source come Wix e Duda, ma ci sono chiare differenze tra tutti e tre i prodotti e servizi.

    Automattic per le agenzie

    Automattic for Agencies riunisce più prodotti Automattic in un unico servizio con un dashboard per la gestione di più siti cliente e della fatturazione. Il programma offre sedi unificate per la gestione dei siti dei clienti, nonché prezzi scontati e opportunità di condivisione delle entrate. Oltre ai vantaggi derivanti dalla razionalizzazione del programma, offre anche supporto tecnico per tutti i prodotti Automattic che fanno parte del programma. Infine, il programma offre alle agenzie miglioramenti gestiti in termini di sicurezza e prestazioni.

    Secondo l'annuncio:

    “Ci preoccupiamo delle prestazioni e della sicurezza del sito, così non devi farlo tu. Quando colleghi i tuoi siti al dashboard di Automattic for Agencies, riceverai notifiche istantanee su aggiornamenti e avvisi, così i tuoi siti rimarranno senza problemi e i tuoi clienti saranno felici.”

    Quota di ricavi e sconti

    Le agenzie possono ora guadagnare una quota di compartecipazione alle entrate dei prodotti Automattic utilizzati dai clienti. Ad esempio, le agenzie possono guadagnare una quota di entrate del 50% sui referral dei prodotti Jetpack, compresi i rinnovi. Come parte del programma Jetpack offre anche sconti sulla licenzas, a partire dal 10% di sconto per cinque licenze fino al 50% di sconto per 100 licenze.

    Nell'ambito del nuovo programma ci sono vantaggi simili per le agenzie che creano o gestiscono siti WooCommercecon prezzi di agenzia scontati e un programma di riferimento

    WordPress.com, la filiale di hosting WordPress gestito di Automattic, offre una quota di entrate del 20% sui nuovi abbonamenti e una quota del 50% sulle migrazioni da altri host.

    UN twittare da WordPress.com ha descritto il nuovo programma:

    “Agenzie, abbiamo una novità per voi!

    Il nostro nuovo programma di referral è attivo e, in qualità di referrer dei servizi di http://WordPress.com, la tua agenzia riceverà una quota di compartecipazione alle entrate del 20% sui nuovi abbonamenti e del 50% sulle nuove migrazioni a http://WordPress.com da altri hosting fornitori”.

    Nuova directory per le agenzie

    Un vantaggio imminente del programma Automatic For Agencies è una directory aziendale che elenca le agenzie che fanno parte del programma. Il vantaggio della directory è presumibilmente che può portare a segnalazioni di aziende alle agenzie.

    L'annuncio di Jetpack descrive la nuova directory:

    “Ottieni una maggiore visibilità attraverso più elenchi di directory nelle unità aziendali di Automattic. Questa maggiore visibilità crea maggiori opportunità per i potenziali clienti di trovare e interagire con i tuoi servizi, aiutandoti a far crescere la portata e la reputazione della tua agenzia.”

    L'annuncio di WooCommerce descrive la directory in questo modo:

    “Espandi la tua portata
    Aumenta la tua visibilità con gli elenchi delle directory dei partner di più marchi Automattic.”

    Programma di affiliazione automatico

    L'annuncio di Automattic for Agencies segue il lancio di un annuncio separato programma affiliato che offre un bonus di riferimento fino al 100% per gli affiliati che segnalano nuovi clienti di hosting, con un limite di pagamento di $ 300 per articolo e un bonus di riferimento fino al 50% per gli abbonamenti ai plug-in Jetpack. Il programma prevede un periodo di conversione dei cookie di 30 giorni che offre agli affiliati l'opportunità di guadagnare bonus di riferimento su eventuali vendite aggiuntive entro un periodo di 30 giorni.

    Maggiori informazioni sul nuovo programma:

    Vivi la vita da suite con Automattic per le agenzie

    Immagine in primo piano di Shutterstock/Volodymyr TVERDOKHLIB